Privacy Policy

Welcome to Outlet The Ride Gearz Store (“we”, “us”, or “our”). At theridegearz.com, we’re as committed to protecting your personal data as we are to equipping your adventures with premium backcountry gear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from our global store (excluding Asia and certain remote regions).

1. Information We Collect

Like the carefully selected gear in our inventory, we only collect information necessary to enhance your experience:

• Personal Data: When you make a purchase of our adjustable ski poles or Coast Guard approved wakeboard vests, we collect your name, email, shipping address, payment information (processed securely via PCI-DSS compliant systems), and phone number.
• Account Information: If you create an account for faster checkout (highly recommended for our frequent adventurers), we store your login credentials and saved preferences.
• Browsing Data: We use cookies and similar tracking technologies to understand how you navigate our site, just as you’d study a backcountry trail map.
• Communication Records: When you contact our Milwaukee-based team about bike accessories or camping kitchen gear, we keep records of those interactions.

2. How We Use Your Information

We handle your data with the same precision as we design our backcountry ski gear:

• To process and ship your orders for beanies or snowboard gear worldwide (except Asia and certain regions)
• To provide customer support as reliable as our Coast Guard approved vests
• To improve our website and product offerings based on how adventurers like you use our site
• To send you relevant offers and updates (only with your consent)
• To prevent fraud with the same vigilance we apply to selecting our premium gear

3. Data Sharing and Disclosure

We’re as selective about sharing your data as we are about the brands we carry:

• Service Providers: We work with trusted partners (payment processors, shipping carriers) who help us deliver your bike accessories or camping gear. They only receive necessary information and must protect it.
• Legal Requirements: We may disclose information if required by law, just as we comply with all safety standards for our products.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred, but always under this Privacy Policy.

We never sell your personal data to third-party marketers.

4. Data Storage and Security

Your data security is as important to us as the durability of our backcountry equipment:

• All payment transactions are encrypted with 256-bit SSL technology – the same security used by financial institutions.
• We never store full credit card details on our servers.
• Data is stored on secure servers with limited access, protected by both digital and physical safeguards.
• While we implement robust security measures (PCI-DSS compliance for payments), no system is 100% secure – we continuously update our protections.

5. Your Rights and Choices

You have control over your data, just as you control your adventure gear:

• Access & Correction: You can review and update your account information anytime.
• Data Portability: Request a copy of your personal data in a machine-readable format.
• Deletion: You may request deletion of your account data, subject to legal retention requirements.
• Marketing Preferences: Opt-out of promotional emails at any time using the link in each email.
• Cookie Controls: Manage cookie preferences through your browser settings (though this may affect site functionality).

To exercise these rights, contact us at [email protected]. We’ll respond within 30 days, as reliably as our customer service team responds to questions about our wakeboard vests.

6. Cookies and Tracking Technologies

We use these tools like essential gear for your digital experience:

• Essential Cookies: Necessary for site functionality (e.g., shopping cart for your ski poles or board bags).
• Performance Cookies: Help us improve our site based on how adventurers navigate.
• Advertising Cookies: Used to show relevant ads for products like bike accessories or camping gear (you can opt-out).

We may use services like Google Analytics to understand site usage patterns.

7. International Data Transfers

While we ship globally (except Asia and certain regions), your data may be processed in the United States or other locations with different privacy laws. We implement safeguards to protect your information during these transfers.

8. Children’s Privacy

Our site isn’t designed for children under 16. We don’t knowingly collect their data, just as we carefully select appropriate gear for different age groups.

9. Changes to This Policy

We may update this policy occasionally – the current version will always be posted here with the “Last Updated” date. Significant changes will be communicated to you, just as we’d notify you about important gear updates.

Thank you for trusting us with your adventure gear needs and your personal information. We value your privacy as much as we value providing top-quality equipment for your backcountry experiences.